media & press

Oktoberfest in Munich: Media & Press: Thirsty Swagman

Oktoberfest in Munich
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15 September 2010

Oktoberfest in Munich

Oktoberfest in Munich, Germany, is the largest beer festival on earth. It's an event on a huge scale, with massive beer tents, pretzels and of course beer glasses – 1 Litre Steins ("Maas" in Bavaria).

There are more than a dozen beer tents, and the atmosphere all of them is just incredible.  Call it controlled mayhem, the "Beerfest" is a party like no other.

The original Oktoberfest was held in Munich on 18th October 1810, to commemorate the marriage of Crown Prince Ludwig and Princess Therese of Saxe-Hildburghausen.

Today, Oktoberfest is an enormous world-famous festival, visited by over 6 million people every year.

Oktoberfest runs for 3 weekends from late September until the 1st weekend of October.

Visitor numbers average around 6 million, with almost 600,000 people celebrating Oktoberfest on one Saturday alone.

Visitors guzzle down an average of 1.1 litres each during the two-week event. In 2010, a record 7 million Litres of beer was consumed at Oktoberfest.

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